BMW E70 E71 Cup Holder Center Console Roller Storage Drink Black 6954943

Visual condition of the part

The product shows signs of use visible in the photos.

BMW E70 E71 Cup Holder Center Console Roller Storage Drink Black is a practical interior accessory that improves the ergonomics of using drinks and small accessories in the cabin. Thanks to its compact design and integrated roller cover, this cup holder helps keep the center console tidy and creates a cohesive, aesthetic surface when closed. The black finish harmoniously blends with the factory interior styling of the BMW E70 and E71 series, ensuring a consistent, OEM look.

Specifications and technical data

• SKU: 6954943-2
• Mark: BMW (Genuine OE)
• Condition: Used
• OEM Part Number: 6954943
• Substitutable numbers: 51166954943, 6954943, KZ
• Color: Black
• Category: Cup Holders

Purpose and function in the BMW E70 / E71

The presented item is designed as a factory cup holder with a storage and roller cover function for BMW E70 and E71 models. The construction integrates with the center console, providing convenient access to cups, bottles, or cans while driving, while also allowing the workspace to be quickly covered when the holder is not in use. This type of solution improves the comfort of daily vehicle operation, reduces the risk of accidentally spilling a drink, and helps keep the interior clean.

Construction, color, and interior fitment

The cup holder with an integrated roller cover is finished in black, allowing for a natural match with most interior configurations of this BMW generation. The dark color reduces the visibility of minor dirt and operational scratches while emphasizing the understated, functional character of the cabin. The applied roller cover allows for smooth covering of the holder area, so that when closed, the element creates a uniform console surface without protruding edges.

Benefits of installing a used OEM holder

Choosing an original cup holder with a roller cover in used condition is a beneficial solution both technically and economically. The component sourced from a BMW retains factory fitment to the center console, which facilitates installation and minimizes the risk of improper alignment. A used component allows you to restore the full functionality of the drink and storage zone without the need to invest in a new part, while maintaining consistency with the original interior design.

Ergonomics of use and safety

The cup holder with a roller cover improves the ergonomics of handling drinks while driving, allowing for stable placement of a cup or bottle within reach of the driver and passenger. Closing the holder with the roller cover reduces the risk of accidentally bumping into a cup when it is not needed and allows you to hide small items stored in the compartment. Such a solution promotes a clear, organized space in the cabin, which is important for both comfort and concentration while driving.

Mounting zone and compatible elements

The holder is mounted in the central part of the console, in the area accessible to the driver and front passenger. Replacing this element is particularly recommended in the event of damage to the roller mechanism, wear of the guides, or cracking of the holder housing. Thanks to the use of the original design, it is possible to maintain the full functionality of the factory storage system for drinks and small accessories.

If you are planning a comprehensive repair or upgrade of the center console area in your BMW and need other elements from the same group, such as additional holders, storage modules, or guide covers, check the available parts in the BMW Cup Holders category.

Expert support and vehicle equipment development

When planning interior upgrades, it is worth paying attention to the general condition of consumable elements, such as holders, storage compartments, or covers, to maintain a consistent cabin look. Well-chosen OEM components help maintain the vehicle's value and ensure predictable behavior of all moving mechanisms. If you are also considering refreshing other equipment, including wheels, you will find practical tips in the article Used wheels like new: a guide to buying and refurbishing alloy wheels, which helps you consciously plan investments in your car.